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We would like to assist you in changing your perspective of what has been viewed as the most negative year since…… ever! According to the Social Media Trends Report: The Effects of COVID-19 on Marketing – there are three very important results that the pandemic brought;
- The audience size of the top 50 biggest brands on Instagram grew even bigger.
- There was an increased reliance on organic content because of the overall decrease in ad spend and,
- There has been an increased amount of time people spent online, which created opportunities for brands to increase their reach or engagement.
If you had an existing social media marketing campaign in place and were able to capitalize on this opportunity, we commend you. You were a part of reaching the captive audience who were searching for something of importance to them on Facebook, Instagram, YouTube, Twitter and, LinkedIn.
If however, you weren’t able to get the most from social media marketing then, hope is not lost!
Social media is only effective when you understand your market enough to know which format they would prefer to engage on. Once that is established, you can work on the kind of content that would not only fit your brand but also, keep them informed and engaged.
Here at PoSh, we create, manage, and engage with your clients in your brand’s tone and voice, doing the hard work for you – with the objective of building a loyal following who will become your referral marketers.
Contact us so that we can see how best we can provide what you need.